SANDS CHINA - RETAIL MARKETING

Creating concepts and content for a highly experiential shopping destination gave birth to the opportunity not to advertise, but to tell a unique story. With hundreds of shops and restaurants across more than 1.5 millions square feet of shopping space, the opportunities were endless. The priority for Sands China, show the Asian market the splendour and opulence of old world Europe while also paying respect to the deep history of Macao.