SANDS CHINA - CONTENT PRODUCTION

With an annual revenue of US$6.6 billion (2016) Sands China demanded the best when it came to their visual advertising. With an extremely diverse portfolio of casinos, hotels, shops, performance, and convention spaces the goal in every piece of media was to communicate luxury and escapism. Campaigns included stars such as David Beckham, Sophie Marceau, Fanfan, and Hacken Lee as well as majority shareholder Sheldon Adelson.