Who I Am
With over a decade of international experience across Europe, Asia, and Australia, I’m a Creative Director and Brand Strategist passionate about blending music, culture, and storytelling to help brands connect more intentionally with their audiences. Currently based in Zürich, I work globally to deliver creative solutions that move culture forward.
What I Do
I specialise in creative strategy, integrated campaign development, music activations, and immersive experiences. Throughout my career, I’ve led large-scale campaigns, crafted compelling brand strategies, produced music videos, and developed live and digital experiences — always focusing on authentic, human stories that evoke real emotion and cultural relevance.
My Values & Passions
As a queer creative, diversity and inclusion are core to my work and life. I’m dedicated to amplifying underrepresented voices and fostering inclusive spaces in the creative industries. Outside of work, I draw inspiration from music, travel, leather-crafting, and sustainability. I’m also deeply interested in design, fashion, and activist art — passions that continually fuel my commitment to positive social change and innovative artistic expression.
What Makes Me Different
I bring a unique blend of strategic thinking, creative leadership, and hands-on production experience to every project. Whether collaborating with agencies or leading in-house teams, I thrive in environments where I can drive ideas from concept to execution. Known for my sharp humour, boundless passion, and warm approach, I create work that is both impactful and culturally resonant — always with a smile.
