NIVEA - SOUND & FEEL GUIDELINES

To accompany the NIVEA brand refresh, I created the Sound & Feel Guidelines to find the true sound of NIVEA. This involved translating their visual language, cultural impact, and brand objectives into sound and music. This document was designed to educate and guide those within the NIVEA teams to select, discuss, source, and produce music that was authentically NIVEA. The resulting document provided a deeper understanding of the NIVEA sound.